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Hannes Van Heerdan

As the Product Manager of Advanced Analytics within the Adapt IT Telecoms division, I bring 16 years of Telecommunications expertise to the table. Over the past 8 years, my focus has been on Product Development. My responsibilities encompass identifying customer needs, monitoring industry trends, and driving our Advanced Analytics strategy. I'm deeply passionate about leveraging big data for analytical insights and product evolution through machine learning and AI. My experience extends to Mobile Network Events, Mobile Financial Services, and supplementary services.

Customer Behaviour

Monetising Customer Transactions: Turning Customer Behaviour into Marketing Gold For Telcos

In today’s digital economy, customer transactions represent a treasure trove of business opportunities across various industries. The telecommunications sector stands out due to its unique position at the crossroads of connectivity and digital services. Telcos not only facilitate communication but also generate vast amounts of data through their customer interactions. This data can transform customer […]

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Digital Divide in Africa

How Telecoms Can Cater to Underserved Rural Communities in Africa

Globally, digital transformation is driving economic growth, and on the African continent, this is no different. Currently, Africa is seeing a dynamic shift that has been fuelled by technology and mobile phone adoption and usage. The Telecommunications industry and businesses like Adapt IT Telecoms have been central to this transformation and have accelerated economic expansion

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Cloud migration

Quantifying the Benefits of Cloud Migration for Telcos via ROI

In the rapidly evolving Telecommunications landscape, cloud migration has emerged as a transformative force for Telcos. Telcos are leveraging cloud technology to enhance competitiveness, meet customer demands, and drive efficiency. As Telcos navigate this understanding, the Return on Investment (ROI) of cloud migration becomes essential. Below, we explore the significance of quantifying ROI for Telcos

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Location Based Services marketing

Leveraging LBS for Targeted Advertising and Customer Engagement

The evolution of technology has seen a dramatic shift in how businesses are choosing to market and advertise their services. One of the technologies being utilised more and more is Location-based services (LBS), which use real-time geo-data from mobile devices to deliver relevant services, information, and advertisements to the customer’s current location. This technology is

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Network Transaction

Expanding Customer Understanding with Network Transaction Analysis

Understanding your customers is vital in the Telecommunications industry, where personalised services and targeted marketing are essential for customer satisfaction and retention. Network transaction analysis plays a significant role in identifying customer preferences and usage patterns, enabling Telcos to deliver tailored experiences and optimise their services. In this blog, we dive into the importance of

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Predictive network maintenance

AI-powered Foresight: Predicting Network Issues Before They Arise

In the rapidly evolving Telecommunications landscape, adopting artificial intelligence (AI) for predictive maintenance marks a transformative shift from traditional reactive network management to a more proactive approach. This innovative strategy empowers Telcos to anticipate and resolve potential network issues before they escalate into service disruptions. By harnessing the predictive capabilities of AI, Telcos can analyse

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Data Lake

How to Prevent Your Telco Data Lake from Becoming a Swamp

In today’s rapidly evolving Telecommunications landscape, the volume and diversity of data generated present both opportunities and challenges for Telcos. As the industry continues to embrace digital transformation and innovative technologies, effective data management has become the cornerstone for success. At the heart of this management lies the distinction between data lakes and data swamps.

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What Is Customer Analytics In Telecoms & How Is It Used?

In the past few years, there has been a significant transformation in various sectors, with Telecommunications being one of them. Telcos have started incorporating cutting-edge technological advancements, like advanced analytics, to enhance their offerings and provide customers with superior products and services, as well as providing a holistic view of customer behaviour. Customer analytics plays

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Data processing

Data Processing: From ETL to Advanced Analytics

With digital transformation impacting every aspect of businesses today, the significance of big data and its value in delivering valuable and actionable insights cannot be overstated. The saying that “data makes the world go round” holds true. However, to truly benefit businesses, the Extract, Transform, and Load (ETL) processes must be precise, accurate, relevant, and

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AI

Leveraging AI and ML in Telecoms to enhance offerings and maximise operations

Today’s telecommunications landscape is rapidly evolving, and integrating Artificial Intelligence (AI) and Machine Learning (ML) technologies has become critical to the success of Telcos. As more and more consumers demand seamless connectivity, enhanced user experiences, and optimised network performance, Telcos are turning to AI and ML technologies to make this possible. The blog below highlights

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