Monetising Customer Transactions: Turning Customer Behaviour into Marketing Gold For Telcos
In today’s digital economy, customer transactions represent a treasure trove of business opportunities across various industries. The telecommunications sector stands out due to its unique position at the crossroads of connectivity and digital services. Telcos not only facilitate communication but also generate vast amounts of data through their customer interactions. This data can transform customer […]
Expanding Customer Understanding with Network Transaction Analysis
Understanding your customers is vital in the Telecommunications industry, where personalised services and targeted marketing are essential for customer satisfaction and retention. Network transaction analysis plays a significant role in identifying customer preferences and usage patterns, enabling Telcos to deliver tailored experiences and optimise their services. In this blog, we dive into the importance of […]
How Artificial Intelligence (AI) & Machine Learning (ML) Help Prevent and Detect Fraud
The Telecommunications industry is undergoing a profound transformation driven by the surge of large volumes of data coursing through its networks. This surge, fuelled by the accelerated numbers of connected devices and digital services, highlights the need for ongoing technological advancements and innovation. One vital aspect that demands attention is fraud management. As telecom networks […]
5G Monetisation: Everything You Need To Know
The next-generation 5G network marks a transformative leap in connectivity, generating significant enthusiasm across industries, businesses, and consumers worldwide. With its unparalleled speed, low latency, and massive capacity, 5G promises to revolutionise how we communicate and interact with technology. For Telcos, the deployment of 5G not only ushers in a new era of connectivity but […]
How to Prevent Your Telco Data Lake from Becoming a Swamp
In today’s rapidly evolving Telecommunications landscape, the volume and diversity of data generated present both opportunities and challenges for Telcos. As the industry continues to embrace digital transformation and innovative technologies, effective data management has become the cornerstone for success. At the heart of this management lies the distinction between data lakes and data swamps. […]
The Importance of Rating and Billing System Validation In The Telecommunication Industry
The profitability of Telcos heavily relies on the functioning of billing systems. These systems are essential for the operation of the network. To ensure the effectiveness of the billing process, it is crucial to have a solution that verifies the accuracy of the billing system. This verification software enables Telcos to accurately charge customers for […]
The Impact of AI in Telecommunications
AI technology is becoming a significant focus in the Telecommunications industry, with discussions centred around its applications. Telcos are using AI, which encompasses Deep learning (DL), machine learning (ML), and natural language processing (NLP), to discover valuable information, enhance customer satisfaction, streamline operations, and boost revenue. Telcos must consider whether they are utilising this technology […]
AI Leading Digital Transformation In Telecoms
Digital transformation is a trending term within the Telecommunications industry. In this highly competitive sector, Telcos have turned to digital technologies to modernise and enhance their business to deliver more efficient and advanced services while improving their internal operations. Digital transformation has been and continues to be an ongoing process that aims to help Telcos […]
Using Big Data Analytics in Fraud Detection
As digital transformation has continued to accelerate, so has the sheer number of fraudulent activities within the Telecommunications industry. With fraud becoming a real threat to the profitability of Telcos, many are turning to big data analytics to assist in combating fraud. In the blog below, we unpack how fraud impacts Telcos and uncover the […]
What is Lawful Interception in Telecommunications
The rise of mobile use in recent years has accelerated exponentially. The result has been more and more people utilising mobile and IoT devices in their daily lives for communication purposes. This has also meant an increase in the amount of criminals using these devices for illegal activities. Lawful Interception allows governments to access telecommunications […]
