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USSD

USSi

USSD to USSI: Navigating the Mobile Transaction Evolution in South Africa

In South Africa’s dynamic mobile landscape, the transition from USSD (Unstructured Supplementary Service Data) to USSI (Unstructured Supplementary Service Data over IP)  marks a significant evolution to a new medium for network connectivity. USSD, the cornerstone of mobile service accessibility, is now transitioning to USSI, which leverages IP networks for enhanced capabilities. In the blog […]

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Customer Behaviour

Monetising Customer Transactions: Turning Customer Behaviour into Marketing Gold For Telcos

In today’s digital economy, customer transactions represent a treasure trove of business opportunities across various industries. The telecommunications sector stands out due to its unique position at the crossroads of connectivity and digital services. Telcos not only facilitate communication but also generate vast amounts of data through their customer interactions. This data can transform customer

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Fintech

USSD, Fintech, and Mobile Money Transforming Financial Inclusion in Africa

Over the years, Unstructured Supplementary Service Data (USSD), Fintech and Mobile Money have facilitated financial inclusion across Africa. These technologies allow customers to check account balances, transfer funds, pay bills, and perform various financial transactions. This has made financial services accessible to people without the internet or smartphones and enhanced financial and economic participation within

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SMSC Gateway

What is SMSC, and why is it the backbone of SMS Communication?

The SMSC is the central component that facilitates the reliable and efficient delivery of SMS messages across mobile networks. It ensures that messages are routed correctly, stored when necessary, and delivered under various network conditions. Its message hub and error handler role make it the backbone of SMS communication. The SMSC acts as an intermediary,

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USSD

Bridging the Digital Divide: USSD’s Role in Driving Financial Growth in Africa

Across the African continent, digital transformation is making significant inroads in transforming countries into digital economies. One of the main barriers challenging this evolution is the digital divide, which in simple terms, is the lack of access to digital technologies and a lack of understanding of how to utilise these digital technologies. With this digital

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NextGen technologies

The Future of NextGen Technologies in the Telecommunication Industry

Technology today is accelerating at an alarming pace, with technological innovations happening daily. This accelerating digital environment has had a monumental impact on many industries, including the telecommunications industry, which is currently facing a shifting landscape of competitive challenges and opportunities. This shift has been a catalyst for innovation in this sector, especially where digitisation

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ussd

The Significance of USSD in Emerging and First World Markets

In today’s world, where technology is advancing and accelerating at an alarming pace, some older technologies are still making a significant impact globally. One such technology is USSD. Over the last two and a half decades, this powerful, functional, and straightforward technology has provided consumers with an array of services across industries. Below we examine

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USSD Marketing

Why SMSC Bulk Messaging and USSD should be used for Effective Marketing Strategies

Digital transformation has accelerated the use of new technologies across the globe, leading to many questioning the relevance of older technology like SMSC, bulk messaging and USSD. From our unique point of view, these technologies are more valuable than ever, especially where marketing strategies are concerned in emerging markets. Each of these technologies offers businesses

Why SMSC Bulk Messaging and USSD should be used for Effective Marketing Strategies Read More »

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