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Advanced Analytics

Cloud migration

Quantifying the Benefits of Cloud Migration for Telcos via ROI

In the rapidly evolving Telecommunications landscape, cloud migration has emerged as a transformative force for Telcos. Telcos are leveraging cloud technology to enhance competitiveness, meet customer demands, and drive efficiency. As Telcos navigate this understanding, the Return on Investment (ROI) of cloud migration becomes essential. Below, we explore the significance of quantifying ROI for Telcos […]

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Location Based Services marketing

Leveraging LBS for Targeted Advertising and Customer Engagement

The evolution of technology has seen a dramatic shift in how businesses are choosing to market and advertise their services. One of the technologies being utilised more and more is Location-based services (LBS), which use real-time geo-data from mobile devices to deliver relevant services, information, and advertisements to the customer’s current location. This technology is

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Network Transaction

Expanding Customer Understanding with Network Transaction Analysis

Understanding your customers is vital in the Telecommunications industry, where personalised services and targeted marketing are essential for customer satisfaction and retention. Network transaction analysis plays a significant role in identifying customer preferences and usage patterns, enabling Telcos to deliver tailored experiences and optimise their services. In this blog, we dive into the importance of

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Predictive network maintenance

AI-powered Foresight: Predicting Network Issues Before They Arise

In the rapidly evolving Telecommunications landscape, adopting artificial intelligence (AI) for predictive maintenance marks a transformative shift from traditional reactive network management to a more proactive approach. This innovative strategy empowers Telcos to anticipate and resolve potential network issues before they escalate into service disruptions. By harnessing the predictive capabilities of AI, Telcos can analyse

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What Is Customer Analytics In Telecoms & How Is It Used?

In the past few years, there has been a significant transformation in various sectors, with Telecommunications being one of them. Telcos have started incorporating cutting-edge technological advancements, like advanced analytics, to enhance their offerings and provide customers with superior products and services, as well as providing a holistic view of customer behaviour. Customer analytics plays

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Big Data Ecosystem

Telecommunications Big Data Ecosystem and Advanced Analytics

Telecommunications Big Data Ecosystem and Advanced Analytics Big data has been a trending topic in recent years, especially within the Telecommunications industry. With the increasing use of smartphones and other IoT devices and the vast amount of subscriber metadata available, there has been an acceleration in the amount of data flowing through a Telco network.

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middleware

What is Telco-Grade Middleware?

As Gartner states, Telco-Grade Middleware is the software “glue” that helps programs, applications, components and databases work together, which is vital in assisting Telcos in developing new innovative and personalised value-added services that aim to enhance market competitiveness and profitability. Below we answer the question, “Why is Telco-Grade Middleware so essential and how is Adapt

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tax compliance

How Advanced Analytics can Transform Tax Compliance in the Telecoms industry

Within the Telecommunications industry globally, there are various regulations and standards that must be met to ensure regulatory compliance and best practices. Regulatory compliance often rests on the ability to pull relevant and accurate data related to the network and its use. Without the right software in place, providing this data to regulating authorities can

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revenue assurance

What is Revenue Assurance? Understanding Revenue Assurance in the Telecom Industry for MNOs

Revenue Assurance is critical to a Mobile Network Operator’s (MNOs) success. Implementing Revenue Assurance software solutions ensures that an MNO can identify the areas where revenue leakage occurs within the network and assists in determining the effectiveness of product offerings for rate and product optimisation. When not identified and managed, these elements will lead to

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ETL

What is Data Analytics? The relationship between ETL and Advanced Analytics in Telecoms

In today’s world, big data has become an essential asset for businesses, including Telcos. They say data makes the world go round, and they are not wrong, but for data to be genuinely beneficial the Extract, Transform and Loading (ETL) processes need to be accurate, relevant and consider all the necessary information. This is integral

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