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Data Analytics

customer analytics in telecom

What is Customer Analytics in Telecoms & How is it Used?

In recent years there has been a dramatic shift across industries. This shift has seen many businesses, including Telcos integrating innovative technological advancements, such as advanced analytics, to deliver superior products and services and improve customer experience. Customer analytics in telecoms is been critical to this. In the blog below, we answer the question, why […]

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Data Analytics

Data Analytics: The Key to KPI Analysis in Telecoms

Digital transformation has created several shifts across industries and has highlighted the importance of data and its analysis. This is especially true for the Telecommunications industry, which relies heavily on different types of data analysis to define key KPIs that impact everything from operations, network performance, customer experience and overall profitability.  Data Analytics entails analysing

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data analysis and MNOs

Data Analysis: 3 Current Trends Driving MNO Market Share Across Africa

In this day and age, it is no secret that data rules the world, but data is only as powerful as the insights and analytics you can pull from it and how this information is utilised. This is especially the case for MNOs (Mobile Network Operators) across Africa, an MNO is a traditional mobile operator

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Predictive Analytics Techniques: How to Accelerate Your Business

The telecommunications sector is changing, and there are now more providers, data, and opportunities to expand value-based service offerings, making this industry more dynamic and very competitive. So how does a business stay ahead of the game and accelerate its business growth? The answer lies in predictive analytics techniques, which use data analysis techniques that

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5 Key Data Analytics Trends

The development and adoption of digital technology is changing the way in which businesses are operating and reviewing performance. Data analytics, or the use and understanding of big data, has become essential to improving business performance, customer service, customer experience and reducing customer churn, especially in the case of Telcos. But with more data comes

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elt process

ETL Process: How to Ensure Efficiency and Effectiveness

ETL is short for “Extract, Transform and Load” and is essential to the effectiveness of business intelligence (BI) processes and systems. The ETL process allows for the collection and processing of data from different sources in one place. This data is then analysed to provide insight into business performance, highlight opportunities for improvement and facilitate

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The Best Way to Leverage Your Data Lake

The Best Way to Leverage Your Data Lake

Data is at the heart of all effective digital transformation, and telco transformation is key to staying competitive in the disruptive telecom industry. Data is a vital component that generates intelligent, improved decision-making by empowering business users to base transformation not on gut feelings, hypotheses, or assumptions, but on facts. Telcos have seen the value,

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CDR

CDRlive – 18 Years Of Evolutionary Technology And Industry Expertise

Imagine knowing what your competitors are up to and how their customers behave? And imagine understanding the needs of your target audience and being the first MNO to give them what they want, consistently? Data analysis can do this for your business. However, Forbes reports that across all industries, only 53% of companies are utilising

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African Telecommunication world map

Why Your MNO Won’t Survive In Africa

The first ever phone call was made about 140 years ago. We have come a long way since then. By the dawn of the 21st century, a mobile dimension in the telecom service had taken centre stage.  Mobile telephony subsequently birthed a sub-industry in the telecommunication value chain; the Mobile Network Operators (MNOs). This sector

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