Imagine knowing what your competitors are up to and how their customers behave? And imagine understanding the needs of your target audience and being the first MNO to give them what they want, consistently?
Data analysis can do this for your business.
However, Forbes reports that across all industries, only 53% of companies are utilising their data to drive decisions. And in South Africa, ITWeb confirms the consensus of experts, that data analytics is underused.
If so few MNOs are utilising the data that has the power to boost revenue significantly, those who do will gain the edge.
McKinsey agrees, backing it up by stating, “Our work with telecom companies around the world reveals that those companies that implement a comprehensive, analytics-based approach to base management can reduce their churn by as much as 15%”.
The data from your CDRs (Call Detail Records) can give you this information.
Optimising CDR data
CDRs are recognized as the superior source of data for any telecommunications company because they provide the “digital fingerprint” of every single event on the network.
Until recently though, the primary challenge that prevented most operators from really unlocking the intelligence within their CDRs was the sheer volume of data – billions of records and hundreds of terabytes of storage – and the costs associated with managing it.
Enter CDRlive, an AI and AR ready telecom-focused precision analytics tool developed over a period of 18 years, that tracks and manages the profitability of the entire customer lifecycle.
One of the most important tools in the MNO arsenal, the software provides deep insights into all customer-generated data. It’s used by companies like Telstra, Vodafone, and MTN for extraction, transformation, analysis, reporting, and more, of all the data coming from telecommunications equipment.
Says Matthew Gemello, Mergers and Acquisitions partner at Baker McKenzie: “The rapid growth of innovation in artificial intelligence, cloud computing, cybersecurity, and big data is driving anticipated deal activity [in telecoms].” [Source]
The key message is that MNOs in South Africa face stiff competition, and in order to survive and thrive, will need to look at ways of adapting to trends, especially with the start of the roll-out of 5G.
CDRlive technology is the only one of its kind currently available. While the problem MNOs have been facing with analytics is incomplete and inaccurate data, this technology eliminates that risk with its fully auditable ETL process to ensure that data is both complete and accurate.
The evolution of CDRlive
To follow is the journey CDRlive has taken from its launch date in 1999; from its evolution, you can see for yourself the power of its intelligence:
1999 | CDRlive 1.0 launched.
2001 | CDRlive is integrated into Oracle 8i with the introduction of CDRloader.
2002 | CDRlive introduces support with number portability at Telstra.
2003 | Manages to interconnect for a major hub between Europe and Southern Africa and East and West Africa.
2003 | CDRlive pioneers GSM 850 analytics in the USA.
2004 | Cingular Wireless acquires CDRlive.
2005 | Tariff module goes live at Telstra. What-if analysis and rating engine to wow and retain corporate customers.
2006 | LGR joins Teradata Terabyte Club.
2006 | Visualive data visualization tool launched.
2007 | LGR builds 310TB CDRlive system.
2007 | iPhone launches on AT&T and CDRlive is chosen to analyze its performance.
2008 | Awarded Oracle Data Warehouse Architect of the Year.
2008 | Competitive Flowshare is launched and changes the market playing field.
2009 | First churn prevention study is performed
2009 | CDRlive launches Oracle Exadata worldwide with a pilot in Thailand.
2009 | At largest installation: an average of 4 billion records loaded and analyzed per day (with peaks at 15 billion per day) while concurrently serving user queries.
2009 | True Corporation selects the market-leading CDRlive solution for its next-generation Enterprise Data Warehouse.
2010 | CDRlive’s largest system grows to 700 Terabytes! 1.2PB raw storage.
2011 | Launch universal parser and XCDR event loading.
2011 | CDRlive is no longer merely used for CDRs. Now it boasts the same analytical power with all types of event records.
2012 | CDRlive integrates MicroStrategy as part of it’s BI strategy and launches CDREverywhere.
2012 | CDRlive web-based suite launched.
2013 | Unicon inline analytical engine launched.
2013 | LGR launches Vision, aimed at the compliance and regulatory market.
2014 | Partners with Emagine International to provide real-time event decision making in an integrated campaign management solution.
2014 | CDRlive is adopted as EDW for Econet Wireless.
2016 | Launch of Mobile Money analysis at first client site.
2016 | CDRliveWeb V1 launched – Custom analytics and reporting engine.
2017 | CDRlive adds open source MPP data platform Greenplum.
2017 | First production installation of Oracle 12c on Oracle database appliance.
2018 | Twitter Sentiment Analytics added to CDRlive.
2018 | Joins forces with AdaptIT and Conor.
2018 | Launched – CDRlive Mobile application.
Explore the Power of CDR
Steven Sutherland experienced Adapt IT Divisional Executive, dynamic business leader for their Telecoms Division with a demonstrated 25-year history in the telecommunications and IoT sectors. Strong global marketing, sales, and business development professional with 15 plus years focused experience in the Southern and Rest-of-Africa markets and a unique blend of entrepreneurial spirit combined with a passion for both technology and business.
At Adapt IT Steven is responsible for building and growing the Telecoms Division on top of its industry-proven software competencies including but not limited to Customer Experience and Self Service, NextGen VAS, IoT, FINTECH, and Advanced Analytics. Steven is always looking forward to an opportunity to demonstrate the value that his 20 plus years of experience in these disciplines can bring to your business