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Steven Sutherland

Steven Sutherland experienced Adapt IT Divisional Executive, dynamic business leader for their Telecoms Division with a demonstrated 25-year history in the telecommunications and IoT sectors. Strong global marketing, sales, and business development professional with 15 plus years focused experience in the Southern and Rest-of-Africa markets and a unique blend of entrepreneurial spirit combined with a passion for both technology and business.

At Adapt IT Steven is responsible for building and growing the Telecoms Division on top of its industry-proven software competencies including but not limited to Customer Experience and Self Service, NextGen VAS, IoT, FINTECH, and Advanced Analytics and always looking forward to an opportunity to demonstrate the value that their 20 plus years of experience in these disciplines can bring to your business

Business intelligence

The Importance of Business Intelligence in the Telecommunication Industry

Business Intelligence (BI) technology plays an important role in providing Telcos with relevant analytics that can be used to make data-driven decisions that improve the business and its overall competitiveness. Below we examine how BI is used in the telecommunications industry and what benefits this technology provides Telcos. Overview of Business Intelligence To understand the …

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Data Analytics

Data Analytics: The Key to KPI Analysis in Telecoms

Digital transformation has created several shifts across industries and has highlighted the importance of data and its analysis. This is especially true for the Telecommunications industry, which relies heavily on different types of data analysis to define key KPIs that impact everything from operations, network performance, customer experience and overall profitability.  Key performance indicators (KPIs) …

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Real-Time Analytics

Near Real-Time Analytics: 4 Essential Benefits for Telcos

We have said it before, and we will say it again, data and analytics are a Telcos biggest asset, especially if those analytics are available in real-time. Near real-time analytics provide Telcos with complete visibility across business operations while providing the insight needed to make effective business decisions fast. Near real-time analytics plays such an …

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NextGen technologies

The Future of NextGen Technologies in the Telecommunication Industry

Technology today is accelerating at an alarming pace, with technological innovations happening daily. This accelerating digital environment has had a monumental impact on many industries, including the telecommunications industry, which is currently facing a shifting landscape of competitive challenges and opportunities. This shift has been a catalyst for innovation in this sector, especially where digitisation …

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ussd

The Significance of USSD in Emerging and First World Markets

In today’s world, where technology is advancing and accelerating at an alarming pace, some older technologies are still making a significant impact globally. One such technology is USSD. Over the last two and a half decades, this powerful, functional, and straightforward technology has provided consumers with an array of services across industries. Below we examine …

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2021 Overview Blog

Adapt IT Telecoms: 2021 Overview — A Year of Acceleration

2021, a year after all the COVID firsts, global adjustments, and “new normals”. At the start of this year, we were more than prepared for what was in store than we had ever been before. We set out to face the realities of remote working and changes within our industry head-on and with determination. Steven …

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data analysis and MNOs

Data Analysis: 3 Current Trends Driving MNO Market Share Across Africa

In this day and age, it is no secret that data rules the world, but data is only as powerful as the insights and analytics you can pull from it and how this information is utilised. This is especially the case for MNOs (Mobile Network Operators) across Africa, an MNO is a traditional mobile operator …

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What is VAS?

The speed of current technological breakthroughs has no historical precedent.  The fourth industrial revolution is disrupting most, if not all industries, but is presenting more urgency within telecommunications, and if companies are to survive, they must focus and cater to the consumer. It is critical for telcos to offer more and be better than the …

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ussd and nextgen v.services

What Is USSD & How Does It Benefit Businesses?

USSD (Unstructured Supplementary Service Data) protocol is a global system for mobile communications that enables you to send text messages. It works similarly in function and purpose as SMS, but has some notable differences like it can be used on any type of phone or messaging app. USSD provides several opportunities for Telcos and businesses …

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