CDRlive enabling the transition to 5G Networks

Imagine a world where downloading an HD movie takes mere seconds, where virtual reality is part of everyday life, and where industries are transformed by lightning-fast connectivity. That’s not just the future, it’s the promise of 5G, the fifth generation of mobile wireless technology. But, as with all groundbreaking advancements, making the leap to 5G is not without its hurdles, especially for telcos navigating this new world. This is where CDRlive comes in. This is a game-changing technology from Adapt IT Telecoms that’s helping telcos smooth the transition to 5G and harness its full potential. Let’s dive into the 5G evolution, the challenges telcos face, and how CDRlive is solving these challenges.

The 5G Revolution: A Snapshot

Back in 2019, 5G was launched with great excitement, promising a new era of connectivity. According to the GSMA’s State of 5G 2024 Report, the numbers speak for themselves, and 5G has, in fact, made a significant impact on the industry globally.  The report stated that by the end of 2023, over 1.5 billion connections had been established globally, making 5G the fastest-growing mobile technology in history. For comparison, 3G took a decade to reach this milestone, and 4G over five years. By 2028, 5G is expected to become the dominant global technology, leaving 2G and 3G as distant memories.

But 5G is not just about speed, it is also a gateway to innovation. From autonomous vehicles and smart cities to transformative enterprise applications, the potential is boundless. SO much so that economists predict that by 2030, 5G will contribute nearly $900 billion to the global economy.

While these figures are impressive, they don’t tell the full story. The journey to 5G has not been without its challenges, especially for telcos. Let’s examine these in more detail below.

The Telco Challenge: Bridging the Gap to 5G

Telcos are the captain of this transition, but they face significant challenges, which include the following:

• Cost – While 5G-ready devices and infrastructure are developing at a rapid pace, they remain costly, putting the technology out of reach for many consumers.
• Coverage – Deploying 5G infrastructure is a monumental task, with many regions still grappling with patchy connectivity.
• Plans and Products –  Tailoring affordable and appealing 5G plans for diverse customer segments is critical, but tricky. This is why we are starting to see an increase in the digital divide.
• Access – Without widespread 5G availability, many customers are unable to make the switch, limiting the telco’s ability to monetise this new technology.

These significant challenges have left many telcos asking, “how so we ensure that the right customers adopt 5G at the right time with the right plans? This is where Adapt IT Telecoms’ CDRlive steps in. By leveraging actionable insights, CDRlive empowers telcos to transform these challenges into opportunities, paving the way for a seamless transition to 5G.

CDRlive Technology: Turning Data into Action

At its core, CDRlive technology turns raw data into actionable insights. It examines Call Detail Records (CDRs) and other network events, a treasure trove of information about how customers use a network. For example, each CDR holds a story of where customers are, what devices they use, their call and data habits, and more.

Now imagine this multiplied by millions of records daily. That’s the scale at which CDRlive operates, distilling this vast ocean of data into clear, actionable insights. This empowers telcos to make informed decisions in near real-time, helping them develop tailored 5G products and marketing campaigns that hit the mark.

CDRlive doesn’t just stop at insights, it enables telcos to act with precision, targeting customers effectively and maximising the impact of every campaign. Here’s how this plays out in real-world scenarios.

5G Monetisation

When Australia was going through its ambitious 5G rollout, legacy 3G networks were being phased out, and telcos in this region were eager to migrate customers to 5G. But they needed to know which customers were still clinging to 3G and why they hadn’t made the move. Adapt IT Telecoms CDRlive was used to analyse network and device usage to pinpoint customers still on 3G and identify whether their devices were 5G-compatible. Armed with this insight, Telco created targeted campaigns, offering affordable upgrade plans or incentives to nudge these customers onto 5G. The result? A win-win situation where customers were encouraged to make the move and enjoy faster connectivity, while the telcos were able to streamline their operations while boosting revenue.

This kind of precision targeting is essential in today’s competitive marketplace. Telcos need to understand their customers deeply to ensure smooth migrations and unlock the full potential of 5G.

The 5G Scorecard

Even when customers have 5G-capable devices, not all of them are using the network. There could be many reasons, which include technical issues, or maybe they just aren’t aware of the network they are on.  CDRlive’s reporting capabilities shine here. It allows telcos to dive deep into usage patterns, identifying barriers preventing customers from using 5G. For instance, if network issues are to blame, telcos can address these pre-emptively. This not only improves customer experience but also reduces churn. By understanding customer behaviour at this granular level, telcos can fine-tune their marketing strategies and service offerings. Linking network insights with customer behaviour creates a powerful feedback loop, helping telcos stay ahead of potential issues and deliver exceptional service.

Network Reporting

Transitioning to 5G doesn’t mean forgetting about 3G or 4G. Telcos still need to monitor these networks to ensure smooth capacity management. CDRlive provides detailed insights into how each network is being used, helping telcos optimise their resources. This data is invaluable for planning future upgrades and driving wider 5G adoption. By maintaining a clear view of the entire network landscape, telcos can balance the present with the future, ensuring they’re prepared for whatever comes next.

Campaign Tracking and Feedback

Let’s say a telco launches a promotional campaign offering customers a free trial of the 5G network. How do they know if the campaign worked? With CDRlive, they can track product activations and customer behaviour during the campaign. The insight this technology provides can tell the telco which customers used the free trial, how they interacted with the network, and whether they’re likely to convert to paying customers. This closed feedback loop ensures that marketing efforts are data-driven and effective. By combining campaign performance with customer insights, CDRlive enables telcos to continuously refine their strategies and achieve better results.

From the above, it is clear that CDRlive’s magic lies in its flexibility and speed. Telcos can customise the insights they need, from network performance to customer behaviour, and access them in near real-time. This agility enables telcos to pivot quickly, seizing opportunities and addressing issues before they escalate.

In addition, by integrating data from other sources, such as Salesforce, CDRlive provides a holistic view of the customer journey. This helps telcos not only attract new customers but also nurture and retain existing ones.

With so many capabilities, it’s clear that CDRlive is more than just a tool—it’s a partner in navigating the complexities of 5G adoption.

Driving Profitability and Customer Satisfaction

In the high-stakes world of 5G, telcos can’t afford to rely on guesswork. The transition to 5G is as much about strategy as it is about technology. With tools like CDRlive, telcos can base their decisions on solid data, ensuring that every campaign, product, and service is aligned with customer needs.

By targeting the right customers with the right plans at the right time, telcos can overcome the challenges of cost, coverage, and access. They can drive adoption, increase profitability, and most importantly, deliver an exceptional customer experience.

This blend of precision and insight sets CDRlive apart, making it an indispensable ally in the 5G era.

Conclusion

The journey to 5G is not just about upgrading technology, it’s about transforming how we connect, communicate, and innovate. For telcos, this journey is filled with opportunities and challenges. But with tools like CDRlive, they can navigate this transition confidently. As we move towards a 5G-powered future, one thing is clear: data-driven decision-making is both a competitive advantage and the key to staying ahead. With CDRlive, telcos have the insights they need to succeed in the 5G era, unlocking new possibilities for themselves and their customers alike.