Agnieszka Perrin

As the Global Head of Marketing and Business Development with 20 years of experience, Agnieszka’s expertise lies in the practical implementation of digital and traditional marketing strategies for B2C and B2B companies. Through her long-term, client-focused, strategic approach, and branding experience, she continues to develop innovative marketing plans that yield significant results. Now working in the SaaS industry, she oversees a multitude of solutions within the telecommunications industry including Customer Experience & Self-service, VAS, NextGen, IoT, FinTech, and Advanced Analytics.

Redefining Customer Experience & Personalisation In Their Telco Journey

Customer Experience and Mobility / Agnieszka Perrin

In today’s competitive telecommunications landscape, a great customer experience is central to the success of a Telco. The question is, how do Telcos ensure a great customer experience? The answer lies in personalisation and tailoring the customer experience to the various touchpoints a customer has in their Telco journey. In the blog below, we will […]

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Remote Work: Leveraging APN-as-a-Service for Future Business Planning and Ensuring Continuity

APN-as-a-Service / Agnieszka Perrin

In recent years businesses across various industry verticals have moved towards hybrid and remote working environments. This shift can be attributed to the Covid-19 pandemic, which saw an unprecedented surge in remote work. The adoption of this trend has remained even after the pandemic ended and has led to the growth of the digital workplace.

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Communication Technology: Enabling Seamless Communication in the Digital Age

Telecom Industry News / Agnieszka Perrin

Communication technology is central to business success for businesses across different industry verticals. In today’s digital age, with the development of digital workplaces, seamless communication is critical to every aspect of the business. Real-time digital communication enhances productivity, enables better decision making and drives a great customer experience. Below we answer the question, “How has

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Connecting the People Behind Our Technology

Telecoms Industry News / Agnieszka Perrin

Tuesday, the 15th of November, marked a special occasion for the Adapt IT Telecoms global team. It was the first time in over two years that all teams were present for a special event which aimed to showcase several new products, developments and successes within the business. The event also aimed to address different ways

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Africa Tech Festival 2022

Telecoms Industry News / Agnieszka Perrin

For the first time in three years, the Africa Tech Festival took place, and the Adapt IT Telecoms team was right in the middle of all the exhibition action. It is always great to be part of this incredible event and to connect with industry leaders, customers, and potential customers. It also enabled us to

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technlogy: created by humans to empower humans

Technology: Created by Humans to Empower Humans

Telecoms Industry News / Agnieszka Perrin

Technology today looks vastly different to how it did centuries ago, and this is because our needs, wants, and requirements have evolved. As the years have gone on, humans have developed and created new technological innovations as solutions to their personal and professional needs and challenges. Some may even say that over the years smart

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How Advanced Analytics Proactively Future-Proofs Your Telco Business and Reduces Churn

Advanced Analytics, CDR Live, Customer Experience and Mobility / Agnieszka Perrin

In today’s business world, it is no secret that it is more expensive to acquire new customers than retain current customers, and this is true for the telecommunications industry. The question is, how do you reduce customer churn and continue to upsell to your existing customer base? The answer lies in advanced analytics. Below we

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3 Best Big Data Analytics Tools

CDR Live / Agnieszka Perrin

Big data is possibly the most powerful business asset. You may be asking why? The simple answer is that big data insights can enhance an organisation’s efficiency and productivity, reduce customer churn, and allow businesses to target customers and market products and services better, increasing productivity and revenue. For big data to make this type

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How the Telecommunication Industry Needs To Adapt, for the Consumer of the Future

Telecoms Industry News / Agnieszka Perrin

Today we live in an interconnected world, where digital technology is key to how we live and work. The acceleration of digital transformation has seen technologies like Artificial Intelligence (AI), Internet of Things (IoT), 5G, and other emerging technologies transform customer expectations, wants, and needs. Customers are looking for more and want to spend less.

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How Self-Service Platforms are Revolutionising Customer Experience in the Telecommunications Industry

Customer Experience and Mobility / Agnieszka Perrin

As technology evolves and develops, industries, including the telecommunications industry, face many new challenges. One such challenge is answering customer needs, expectations, and wants by maintaining Excellent Customer Service and creating a Great Customer Experience. The telecommunication industry is already turning to advanced technology, specifically Self-Service platforms, to answer to these challenges and the changing

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