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Agnieszka Perrin

As the Global Head of Marketing and Business Development with 20 years of experience, Agnieszka’s expertise lies in the practical implementation of digital and traditional marketing strategies for B2C and B2B companies. Through her long-term, client-focused, strategic approach, and branding experience, she continues to develop innovative marketing plans that yield significant results. Now working in the SaaS industry, she oversees a multitude of solutions within the telecommunications industry including Customer Experience & Self-service, VAS, NextGen, IoT, FinTech, and Advanced Analytics.

technlogy: created by humans to empower humans

Technology: Created by Humans to Empower Humans

Technology today looks vastly different to how it did centuries ago, and this is because our needs, wants, and requirements have evolved. As the years have gone on, humans have developed and created new technological innovations as solutions to their personal and professional needs and challenges. Some may even say that over the years smart …

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Data analytics

How Advanced Analytics Proactively Future-Proofs Your Telco Business and Reduces Churn

In today’s business world, it is no secret that it is more expensive to acquire new customers than retain current customers, and this is true for the telecommunications industry. The question is, how do you reduce customer churn and continue to upsell to your existing customer base? The answer lies in advanced analytics. Below we …

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Telecommunication

How the Telecommunication Industry Needs To Adapt, for the Consumer of the Future

Today we live in an interconnected world, where digital technology is key to how we live and work. The acceleration of digital transformation has seen technologies like Artificial Intelligence (AI), Internet of Things (IoT), 5G, and other emerging technologies transform customer expectations, wants, and needs. Customers are looking for more and want to spend less. …

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customer experience

How Self-Service Platforms are Revolutionising Customer Experience in the Telecommunications Industry

As technology evolves and develops, industries, including the telecommunications industry, face many new challenges. One such challenge is answering customer needs, expectations, and wants by maintaining Excellent Customer Service and creating a Great Customer Experience. The telecommunication industry is already turning to advanced technology, specifically Self-Service platforms, to answer to these challenges and the changing …

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anti money laundering

Anti Money Laundering: Protect your business from financial crime in South Africa

Money laundering is a problem for many businesses and organisations globally, which is why they are turning to Anti-Money Laundering (AML) solutions to protect their customers and revenue. AML includes policies, laws, and regulations to prevent financial crimes. To enhance compliance with these laws and policies, many businesses turn to technology and software, particularly Anti …

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cloud computing

Cloud Computing: Unpacking the Value for Your Business

There is no doubt that digital transformation is changing the way business is being conducted. One of the biggest enablers of digital transformation in business is the use of cloud computing. This creates a unique business opportunity for Telcos to fulfill the need for information technology resources that improve and streamline business efficiency, processes, and …

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data security

Data Security: How are MNOs managing this in the digital era?

Data security is impacting the telecommunication industry significantly. The digital transformation shift has seen more and more awareness placed on the value of data as well as a stark increase in data volumes. This associated value has made data a hot commodity, and in doing so a target for cybercriminals. We have said it before, …

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eSIM

eSIM Adoption – Is Sub-Saharan Africa ready for the evolution?

The discussion around eSIM technology is trending globally. This is primarily due to digital transformation and a move towards catering to the expanding needs of consumers. The question is, are all markets, especially those in Sub-Saharan Africa, ready for this move? Take a look at our point of view on this specific topic below. The …

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