In today’s world, markets are increasingly competitive, often making it difficult for businesses to grow and increase revenue. The answer to this challenge lies in looking at ways to extend your business and offer new and innovative products and services to grow your customer base. Easier said than done, or is it? In Data Management and Connectivity, various opportunities are available that will drive business growth and success. This is especially the case when becoming an Adapt IT Telecoms Channel Partner. We unpack this in more detail below.
Understanding the Importance of Data and Connectivity
Digital transformation has seen businesses/end-customers leaning on mobile technology for operational efficiency and functionality. This has meant that all businesses/end-customers have an extensive IoT and mobile ecosystem that needs to be managed. At the centre of this ecosystem is the need for Mobile Data and Connectivity Management, which is where a Channel Partner comes in. In this context, Data and Connectivity Management refers to the following:
- The processes used to provision, operate, maintain, administer and secure network infrastructure.
- Control, monitor, maintain, and configure SIMs remotely.
- Provision and allocate mobile data.
- Providing safe and secure connectivity for remote work.
- Orchestrating network traffic and data flow across the enterprise ecosystem using network monitoring, network security, network automation and more. Providing connectivity and network access for remote and hybrid systems.
The above need has led many businesses/end-customers to rely on Mobile Data and Connectivity Management solutions. The problem with this is that there are so many different solutions on the market, and each solution comes with its own set of unique challenges related to:
- Security and data privacy concerns – with businesses expanding their IoT ecosystems, there is a need for the provisioning of more and more devices and connectivity points. This exposes the business to risks primarily associated with cybercrime and private and confidential data hacking.
- Limited scalability and flexibility – many of the solutions available on the market today do not offer any scalability or flexibility, which means that it is not customised to your specific business requirements, which often means that there are gaps in service needs.
- Reliability and uptime issues – true workforce mobility and business continuity rely on consistent and stable connectivity and reliability. Without a constant, reliable network connection, employees cannot do their jobs, leading to downtime and productivity loss.
- Locked into long-term agreements with a single network provider – another significant challenge facing businesses is the constraints of long-term contracts and agreements with single network providers. This locks businesses into contracts that may not work for them and will cost them more.
The key to solving these challenges is having the right technology, such as Adapt IT Telecoms APN-as-a-Service solution. With this technology, Channel Partners are in a unique position to meet their end customers’ unique Mobile Data and Connectivity requirements and, in doing so, grow their customer base and revenue. Let’s take a look at how APN-as-a-Service makes this possible.
Introduction to APN-as-a-Service
APN-as-a-Service technology provides an opportunity for network aggregators, connectivity solution providers, VoIP service providers, IT and Networking Hardware/Software Distributors and Companies offering ICT and mobile data services to become Channel Partners and, in doing so, expand their service offerings to include Mobile Data and Connectivity Solutions across multiple mobile networks.
One of the unique selling points of this specific technology is the ability for the Channel Partner to deliver a customised data connectivity journey for their end customers. This will give them complete control of their mobile data and connectivity requirements and is made possible through the following features:
- Flexible connectivity options – This solution offers the Channel Partner the ability to create various flexible Data Connectivity options to suit their customer’s unique requirements across any network.
- Real-time, in-session data control – Across any network, you and your customers can control and manage data usage in real-time. This enables your customers to identify problems or issues proactively.
- API integration – This solution offers full API integration to ensure seamless integration with existing business platforms.
- Integrated radius and data bundle management – This locally developed technology provides authentication, authorisation and accounting for customer network access. With this, customers gain real-time control over their data allocation and consumption.
- Static and dynamic IP pool allocation management – This functionality enables customers to segment connectivity and data traffic and apply business rules across different areas within their organisation.
- Comprehensive report library and self-service analytics – Your customers will have access to a self-service reporting library which will provide detailed insights that will allow them to make informed business decisions related to mobile data spend and connectivity trends.
- White-labelled software solution – This platform can be white-labelled to reflect the Channel Partner’s business identity and brand that your customers are familiar with.
- Value-added service enablement – The solution integrates and extends to other technologies and services such as USSD, Traffic control and Location-based Services (LBS).
- Secure data environment – The infrastructure is fully managed, ensuring all necessary security protocols and regulations are in place.
- Aggregated mobile network data management – This solution provides an integrated and consolidated platform across different Mobile Network Operators, allowing you to position various connectivity options and commercial models for your customers and prospects.
These features offer a Channel Partner several different benefits, which include the following:
- Effortlessly manage your customer’s various data requirements across different mobile network operators.
- Enhance business agility by reducing the need for long-term contracts. This allows you to adjust or adapt to your customer’s changing Mobile Data and Connectivity Management needs.
- Maximise your business’ competitive edge using the pay-as-you-use data model, which allows you to customise data rates and packages.
- Enhance your Mobile Data Connectivity provisioning capabilities with seamless API integration.
- Increase customer value and enhance brand loyalty through additional engagements, products, consulting opportunities and value-added services.
- Take advantage of a scalable cloud-based offering and flexible SaaS commercial model, allowing you to grow the platform as your customer base increases.
- Give your customers complete control and management of their Data Connectivity environment from start to finish.
- Meet your customers’ growing need for Data and Connectivity Management across various market verticals, including SME, Corporate and IoT environments.
- Give your customers more control over their data ecosystem with a user-friendly self-service platform. Customers can take ownership of their Mobile Data and Connectivity needs, improving service delivery and operational efficiencies.
How APN-as-a-Service Drives Revenue Growth?
For businesses within the Telecoms and connectivity industry, there is a continuous need to expand service offerings and provide customers with services that meet their unique needs. From the above, it is clear that Adapt IT Telecoms’ APN-as-a-Service technology will enable this.
This technology offers Channel Partners a solution that can be used to configure various customisable Mobile Data and Connectivity journeys, ensuring that you can provide solutions that add value to your existing customer base, and enable you to target and capture new customers that will drive more revenue and business growth.
One of this technology’s most significant selling points is the ease of use and the ability to create these unique Mobile Data and Connectivity journeys fast and efficiently – allowing you to provide excellent customer service, impacting customer satisfaction, loyalty, and churn.
Conclusion
From the above, it is clear that Mobile Data and Connectivity Management solutions are essential to businesses across industry verticals. This provides those within the industry an opportunity to expand their service offerings to drive revenue and business growth. The key to doing this is having the right technology in place. This is where becoming an Adapt IT Telecoms Channel Partner is extremely beneficial. When becoming a Channel Partner, you can utilise the innovative APN-as-a-Service technology to create customised Mobile Data and Connectivity solutions for your end customers. With this technology, you will be able to develop and sell new service offerings that are needed within the market and will help drive revenue growth and profitability. Read more on APN-as-a-Service here.
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In my 20+ years’ experience within the information technology and telecommunications industry, I have assisted businesses in successfully delivering and managing various technology solutions and consulting projects to a multitude of organisations spanning across Telecoms, FMCG, Financial Services, Banking, Retail, ICT, Manufacturing, Public Sector and Mining. My strength and passion lies in the mediation of technology and business with a focus on successfully integrating software solutions that assist organisations in delivering on their strategic objectives through improved business insight to ultimately improve business performance. At Adapt IT I am privileged to work with an experienced team that is equally passionate about utilising technology to drive business efficiencies specifically focusing on Mobility.
