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In this whitepaper, we unpack USSD and how this technology is being utilised in both emerging and first world markets and what services and offerings this technology can provide Telco customers.

We also take a closer look at the future of USSD in these markets and how Adapt IT’s NextGen VAS v.Services Framework solution is providing Telcos and businesses with cost-effective and inclusive ways to market, connect, interact and sell products and services to customers using USSD.