Create Instant Engagement, Limitless Reach and Real-Time Customer Connections with USSD

In Africa, where mobile access outpaces the internet, Adapt IT’s USSD Gateway empowers businesses to reach users on any mobile device – no data required. This versatile tool bridges connectivity gaps, delivering real-time, two-way communication for services like banking, customer support, and more. It’s designed to expand reach, boost engagement, and provide essential services anytime, anywhere, making it a true game-changer for customer connection across the continent.

Simplify Access, Expand Reach and Drive Transactions

Instant Connections, Simplified

Adapt IT’s USSD Gateway lets you set up services with just a few clicks, creating real-time, two-way conversations with your customers. This tool ensures faster communication and interaction whenever your customers need it.

Seamless, Real-Time Engagement

Forget delays - this gateway creates a single, instant session with each customer, providing the information or service they need in near real-time. It’s like having a one-on-one conversation, even at a distance.

Reach Everyone, Everywhere

Adapt IT’s USSD Gateway reaches all your customers across networks and devices, delivering 100% market coverage. Whether in a bustling city or a remote village, every customer can access your services anytime, anywhere, and on any mobile device.

Versatility that Fits Your Needs

From mobile banking to marketing campaigns, this solution adapts to your business goals. Its flexible, scalable design supports a wide range of services, letting you use it across all your applications for maximum impact.

Customisable and Ready to Grow with You

With easy customisation and scalability, you can tailor the platform to meet your unique business needs and customer expectations. Grow your offerings and adjust your approach as you go – this solution grows with you!

Data-Driven Insights for Success

See the impact of every campaign in near real-time. With powerful monitoring and analytics, you can track success, access key insights, and make informed decisions that keep your strategy ahead of the curve.

The Features That Make This Possible

The USSD Rating Engine offers flexible billing options, making it easy to choose how customers are charged based on their interactions:

Event-Based Rating: Customers are billed only after they reach a specific point in the menu – like charging for services only when they’re truly needed. If billing begins at the start of the menu, it essentially functions as a session-based fee.
Time-Based Rating: Customers are charged based on how long they use the service. This feature reserves funds as a session begins, then commits or refunds based on session duration, allowing you to charge accurately based on real-time usage.
Premium Rating: A premium rate can be applied when customers reach certain key points in the menu. This allows authorised service providers (WASPs) to enable higher charges at specific points, making it ideal for exclusive services.

The USSD Advertising Engine allows for high-impact, data-free advertising campaigns, ideal for emerging markets with limited internet connectivity. This platform delivers cost-effective, targeted marketing directly to mobile users, enabling interactive, personalised ads that reach customers in a direct, engaging way. It’s an easy way to boost your brand’s visibility and capture attention without needing an internet connection.

The Call Me Back feature lets users send a free instant SMS asking someone to call them back using a simple USSD code. This customisable service enables users to send a Call Me Back request for personal use or in a marketing campaign. Additionally, companies can monetise this feature by showing an advertisement after the message is sent, turning each request into an engagement opportunity.

Empower Your Customer Connections Today

Unlock seamless, data-free customer interactions and scalable, targeted services with Adapt IT’s USSD Gateway. Let us help you enhance engagement, drive revenue, and reach every customer anytime, anywhere.