NextGen Valued-Added Service Suite
Adapt IT Telecoms’ NextGen Value-Added Service Suite is a cutting-edge portfolio of solutions designed to meet the evolving needs of telecommunications operators and their customers. Built with innovation, scalability, and the future in mind, this suite empowers operators to enhance connectivity, optimise network efficiency, and drive customer satisfaction while creating new revenue streams.
Call Me Back
This Call Me Back solution empowers customers to request callbacks without airtime, ensuring seamless connectivity. It enhances customer loyalty, drives revenue through targeted ad insertion, supports emergencies, and integrates effortlessly with USSD/SMS systems for reliable, scalable, and customisable communication.
Network IVR
This Network Interactive Voice Response (IVR) solution provides customers with instant account management, call completion options and proactive communication. Telcos can streamline self-care, run engaging campaigns, and integrate systems seamlessly, ensuring responsive service, improved customer satisfaction, and increased engagement at every touchpoint.
Call Completion
The Call Completion solution suite transforms missed calls into valuable interactions with scalable, cloud-based solutions like Notify Me, Visual Voicemail, and Missed Call Alerts. It effortlessly enhances connectivity, improves user experience, and drives return call revenues.
GMLC
This Gateway Mobile Location Centre (GMLC) solution empowers MNOs with real-time 2G/3G location tracking to deliver personalised offers, enhance security, and boost engagement. Its advanced features unlock revenue opportunities, reduce churn, and ensure regulatory compliance - all with seamless integration and robust security.
eSMLC
This Enhanced Small Cell Location (eSMLC) solution delivers precise, real-time 4G location tracking indoors and outdoors. It unlocks new revenue streams, enhances customer satisfaction, optimises network management, and supports IoT applications, giving operators a competitive edge while easily meeting regulatory compliance.
Ready to Elevate Your Telecom Strategy?
At Adapt IT Telecoms, we’re committed to empowering your business with cutting-edge solutions tailored to meet today’s demands and anticipate tomorrow’s opportunities. Whether you’re an enterprise, MNO, ISP, or beyond, we have the expertise to drive your growth and success.
USSD Gateway
USSD Gateway solution bridges connectivity gaps, delivering seamless, data-free, real-time communication on any mobile device. Ideal for banking, customer support, and marketing, it empowers businesses to expand reach, boost engagement, and drive revenue across Africa.
USSI Gateway
The NextGen USSI Gateway enables instant, app-free transactions on 4G and 5G, ensuring seamless, real-time communication for MNOs as 2G and 3G phase out. Faster, cost-effective, and built for the digital future.
USSD Menu Builder
The USSD Menu Builder, part of the NextGen v.Services Framework, empowers businesses to create, customise, and manage USSD menus effortlessly. With a secure, web-based platform, real-time updates, and universal compatibility, it ensures seamless customer interaction, faster service delivery, and data-free accessibility across all devices.
Bulk Messaging
This Bulk Messaging Solution streamlines SMS and OTT campaigns via WhatsApp, Viber, and more, offering intelligent routing, multichannel compatibility, and advanced spam control. With real-time customisation, insightful analytics, and robust support, it ensures seamless, reliable, and targeted communication to amplify customer engagement.
SMS Ad Insertions
With this Mobile Advertising solution, you can transform routine notifications into powerful revenue opportunities. By embedding personalised, non-intrusive ads into SMS and USSD messages, you can boost engagement, maximise reach, and create additional income, all while effortlessly enhancing subscriber value. This SMS Ad Insertion solution also allows third-party advertising partners to integrate and provide rich media content.
SMS Firewall
This SMS Firewall proactively defends networks by blocking spam, phishing, and spoofing in real-time. It ensures secure, genuine messaging, enhances customer trust, reduces support costs, protects revenue, and aligns with industry standards, offering operators and subscribers a smarter, safer SMS experience.
SMSC solution
This SMSC solution provides a centralised platform for managing SMS services, enabling fast, reliable, and scalable communication. It supports high-volume messaging, fraud prevention, premium services, real-time replication, and seamless integration with billing systems—delivering efficiency, security, and revenue generation for businesses.
Ready to Elevate Your Telecom Strategy?
At Adapt IT Telecoms, we’re committed to empowering your business with cutting-edge solutions tailored to meet today’s demands and anticipate tomorrow’s opportunities. Whether you’re an enterprise, MNO, ISP, or beyond, we have the expertise to drive your growth and success.
Authorisation, Authentication and Accounting (AAA)
AAA (Authentication, Authorisation, and Accounting) is a scalable solution that secures network architecture by verifying users, managing access, and tracking activity. It enhances security, streamlines management, and ensures compliance, making it the ideal choice for dynamic, efficient, and secure network operations.
Middleware
This Middleware solution revolutionises connectivity by seamlessly integrating systems across diverse platforms. This scalable solution enhances operational efficiency, accelerates service innovation, and strengthens network reliability. It delivers exceptional customer experiences, revitalises legacy systems, and unlocks agility, all while reducing complexity and enabling omnichannel excellence.
4G/5G Service Engine
This 4G/5G Service Engine Solution streamlines traffic management, optimises data flows, and enables seamless transitions between 4G and 5G networks. Advanced features like ultra-efficient packet processing, real-time analytics, and full interoperability empower operators to deliver exceptional user experiences while future-proofing their operations.
Content Filtering
The Content Filtering Solution empowers operators to enforce tailored policies and ensure secure, responsible internet usage. It offers real-time categorisation of encrypted and unencrypted web traffic for parental control, enterprise use, and regulatory compliance. It provides safe, flexible, and compliant access while protecting users from harmful content.
Deep Packet Inspection (DPI)
This Deep Packet Inspection (DPI) solution delivers real-time traffic visibility, precise packet classification, and advanced enforcement capabilities. This cloud-native tool ensures secure, optimised networks by detecting threats, managing traffic, and enabling seamless service orchestration—all while reducing costs and enhancing efficiency.
Encrypted Video Optimisation
This Encrypted Video Optimisation solution dynamically optimises encrypted video traffic, reducing data usage by up to 25% while maintaining seamless quality for viewers. It enhances network efficiency, supports personalised streaming experiences, and prepares operators for 5G demands, unlocking cost savings and improving customer satisfaction.
Policy Manager
This Policy Manager solution bridges 4G and 5G networks, ensuring seamless resource control and network consistency. With cloud-native architecture, advanced use case support, and customisable rules, it delivers scalability, flexibility, and future-proof performance to simplify network evolution and enhance operational efficiency.
Ready to Elevate Your Telecom Strategy?
At Adapt IT Telecoms, we’re committed to empowering your business with cutting-edge solutions tailored to meet today’s demands and anticipate tomorrow’s opportunities. Whether you’re an enterprise, MNO, ISP, or beyond, we have the expertise to drive your growth and success.
An Inside Look At How We Collaborate With Our Customers
“Usage information is used for both business reporting and forecasting which enables us to direct investments. Performance information is used to report metrics like Quality of Voice calls and Call drops which is used to track network/devices KPIs as well as used for Customer assurance teams”

Arshad Jabbar
Senior Engineer Received Experience Design
Knowledge Hub
Unleash the Power of Our NextGen Value-Added Solutions
Ready to transform your telecom operations? Book a demo today and experience the future of connectivity with Adapt IT Telecoms’ NextGen Value-Added Service Suite.