USSD In Effective Marketing Strategies
According to Statista, 90 million South Africans are connected to mobile phones, and 22 million own a smartphone. Since the population is estimated to be at just over 58 million, that would mean that many households own more than one mobile phone.
As far as marketing goes, statistics show that while email campaigns have a 22% open rate, SMS campaigns have a significantly higher 98% open rate. These statistics make a clear case as to why USSD is a powerful mobile marketing messaging channel.
In this use case, we discuss the benefits and features of USSD marketing, why it is so effective as a marketing medium, it’s key features, and then we’ll dive into one specific use case to give you a good feel for why USSD should be included as a marketing channel in campaigns