Mascom - Botswana
Driving Operational Excellence Through CDRlive
Mascom Botswana, a leading Mobile Network Operator serving communities across Botswana, has continually strived to deliver superior telecommunications services to its 1 million subscribers. Their partnership with Adapt IT Telecoms and adoption of CDRlive technology have propelled Mascom towards operational excellence and customer-centric innovation.
Challenge
As Mascom expanded its footprint across Botswana, the need to effectively manage vast volumes of data while ensuring seamless service delivery became paramount. 22 With diverse business functions ranging from network management to marketing strategies and financial insights, Mascom sought a robust solution to drive operational efficiency and enhance subscriber experiences.
Solution Approach
In collaboration with Adapt IT Telecoms, Mascom deployed CDRlive, a versatile and scalable solution capable of processing 200 million records daily. CDRlive was tailored to address Mascom’s specific business needs, including:
Network Optimisation
Traffic analysis, fault reporting, and device analysis for enhanced network performance and reliability.
Marketing Insights
Campaign management, customer loyalty programs, and churn modeling for targeted marketing strategies and subscriber retention.
Financial Transparency
Billing, roaming, and value-added service (VAS) analysis for improved financial management and regulatory compliance.
Subscriber Management
Usage patterns, recharge trends, and product/ service management for enhanced subscriber engagement and revenue optimisation.
System Specifications
Database
Technology | Oracle 19c |
|---|---|
Operating System | Oracle Linux |
Size: | 151 TB |
Avg events loaded per day: | 240 Million |
Daily peak event load capacity: | 540 Million |
Hardware
Front end server (FTP): | FTP/SFTP: 8 cores / 16 GB RAM |
|---|---|
Front end server (Parsing) | ETL (x2): 12 cores / 16 GB RAM per VM |
Database server: | Oracle Database (x2): 24 cores / 48 threads / 512 GB RAM per DB server |
Results
Since implementing CDRlive, Mascom Botswana has achieved remarkable business outcomes:
Enhanced Network Performance
Streamlined network operations and fault identification have resulted in improved service reliability and customer satisfaction.
Targeted Marketing Strategies
Data-driven insights have enabled Mascom to launch effective marketing campaigns, leading to increased subscriber acquisition and retention.
Improved Financial Management
Accurate billing, revenue analysis, and regulatory compliance measures have optimised financial performance and minimised revenue leakage.
Subscriber Engagement
Personalised services based on usage patterns and subscriber preferences have fostered stronger customer relationships and brand loyalty.
Operational Efficiency
CDRlive’s streamlined data processing capabilities have reduced manual effort and enhanced operational efficiency across business functions.
Conclusion
Mascom Botswana’s success story with CDRlive underscores the transformative impact of Adapt IT Telecoms’ technology in driving business growth and customer satisfaction. As Mascom continues to innovate and expand its service offerings, CDRlive remains a trusted partner, empowering Mascom to navigate challenges, seize opportunities, and deliver superior telecommunications services to communities across Botswana.
Testimonial
“Mascom’s data strategy required data-driven decisions, leveraging the vast amounts of data within their ecosystem. Mascom partnered with us to provide the required insights and key performance indicators critical for value creation and service experience within their environment. During this journey, Adapt IT assisted with moving Mascom to a new Business Intelligence toolset, providing the insights needed to make data-driven decisions.”
Hannes Van Heerden
Product Manager Adapt IT Telecoms
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