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Hemraj Mahabir

Experienced in the Telecoms & IT industries, encompassing services and solutions from the traditional to the evolved digital communication networks, embracing profound knowledge and proficiency in both the technical and sales disciplines.  Product Management, including construct, software lifecycle, roadmap strategy and market leadership of Adapt IT’s portfolio of Next Gen Value Added Services (NG-VAS) solution stream.

USSD Marketing

Why SMSC Bulk Messaging and USSD should be used for Effective Marketing Strategies

Digital transformation has accelerated the use of new technologies across the globe, leading to many questioning the relevance of older technology like SMSC, bulk messaging and USSD. From our unique point of view, these technologies are more valuable than ever, especially where marketing strategies are concerned in emerging markets. Each of these technologies offers businesses …

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USSD

Why is USSD not Obsolete and What are Businesses Using It for?

Over the last few decades, USSD has been a popular technology that businesses use to connect and reach customers. With smartphone adoption and 5G implementation on the rise globally, many would view this older and simpler technology as obsolete. The truth is that this powerful technology is only now beginning to reach its potential in …

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How VAS Supports Digital Transformation In the Telecom Industry

Progressive Telecom companies offer VAS (Value Added Services) over and above their core products and services. These services are just that – value add. In this article, we’ll discuss VAS and how it supports digital transformation, but first, let’s provide some context: Telecoms under pressure With fierce competition, the rise of over-the-top communication apps such as SMS, …

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omnichannel

Omnichannel: What does it mean for mobile network operators?

Digital transformation and acceleration continue to change the telecommunication industry as we know it. This means that Mobile Network Operators (MNOs) need to look at new ways to drive profitability and provide customers with a better customer experience. Omnichannel technology is being utilised to do just that and more. Below we examine the impact omnichannel …

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value added services

Value Added Services (Ultimate Guide)

For many in the telecommunications sector, Value Added Services are driving revenue and profitability. These services add more value to the customer base and, in return, enhance customer loyalty, reduce churn and create new revenue streams. In this competitive and saturated market, Value Added Services is the dividing factor between business growth,  success, and falling …

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Omnichannel NextGen v.Services

How Omnichannel Messaging Is Empowering The Telecommunication Industry

https://telecoms.adaptit.tech/wp-content/uploads/2021/06/2021-08-AdaptIT-Omnichannel_360p.mp4 The telecommunications industry is both dynamic and competitive. This means that Telcos are needing to differentiate themselves within the industry. One way of doing this is through the creation of value-added services across various channels. In order to facilitate this functionality across channels, the right technology needs to be put in place. Omnichannel Messaging …

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elt process

ETL Process: How to Ensure Efficiency and Effectiveness

ETL is short for “Extract, Transform and Load” and is essential to the effectiveness of business intelligence (BI) processes and systems. The ETL process allows for the collection and processing of data from different sources in one place. This data is then analysed to provide insight into business performance, highlight opportunities for improvement and facilitate …

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SDN vs NFV: Why These Are The Key Components To Modernized Networks

SDN vs NFV – while neither requires the other to work, they are key components to a modernized netwrok which compliment each other. The growth of IoT, the implementation of 5G, a recognition to offer more VAS, plus an ever increasing number of devices and applications need to be connected to the network, forcing telecom …

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