USSD (Unstructured Supplementary Services Data) is part of the VAS solution and is a session-based protocol used by mobile phones to communicate with the operator.
- Mobile Advertising
- Chat and Social Networking
- Please Call Me
- Predictive Messaging
- The USSD solution brings faster messaging to users because it creates a single, real-time session between the handset and the USSD solution.
- It is primarily used for mobile banking and recharging services, but has the capacity to seamlessly deliver services to most emerging markets.
- The USSD solution is menu-driven and is compatible with most handsets.