Maximise Marketing Strategies and Connect Directly with Customers using USSD
Utilise our Unstructured Supplementary Service Data (USSD) Gateway, which is part of our NextGen v.Services solution, for real-time interaction and communication with your customers. Use USSD to effectively target the right customers across segments and maximise marketing efforts.
USSD Gateway Benefits
Enable quick and simple service creation
This USSD gateway solution brings faster messaging to users as it creates a single, real-time session between the handset and user.
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Provides 100% market coverage
Our USSD solution is menu-driven and is compatible with most handsets. This is an innovative platform that can be accessed anywhere, at any time and on any mobile device, which is the perfect vehicle for marketing and advertising campaigns across emerging markets.
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Commercialisable architecture
This platform is versatile and can be used for mobile banking, recharging services, as well as marketing campaigns, competitions and more. This technology is scalable and customisable, allowing you to deliver targeted services and engage with your customer base seamlessly.
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Offers service monitoring and reporting
Monitoring and measurement of services and campaigns is essential in determining their success. Effortlessly access analytics and insights from reports to make informed decisions on future activities, services and offerings.
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USSD Gateway Features
USSD Menu Builder
- The USSD Menu Builder allows all locally hosted USSD menus to be created, viewed, and modified from this fully dynamic web-based interface
USSD Rating Engine
- Supported by multiple USSD Gateway mechanisms
- Event-Based Rating: Subscribers will be billed once they reach a specific, predefined point in the USSD menu tree. If the menu entry point is used, this effectively becomes session-based charging
- Time-Based Rating: Subscribers will be billed based on the duration of their sessions. This rating measure involves the reservation of funds, plus a commit and refund process. The reservation amount and charging interval can be configured
- Premium Rating: Once subscribers reach a pre-defined point in the USSD menu, a premium rate can be applied. This can be put into effect by allowing authorized WASPs to return a flag to the gateway once the subscriber reaches that point
Advertising Engine
- USSD offers superior reach for advertising campaigns, especially in emerging markets, as it does not require any data or internet connection to work
- This highly interactive engagement advertising platform is cost-effective and allows you to be more targeted in your marketing approach
Please Call Me
- This feature is part of our value added solutions which enables a user to send free SMS messages to a recipient to call them
- This solution is customisable and available through a USSD menu
- Using a USSD code, users can send a “Please Call Me” message to another person, or in a marketing campaign
- In addition, the service can be monetised by using adverts after the message is sent
Free Resources Download
NextGen v.Services Framework
Discover how NextGen v.Services provides a future-proofed, cloud-ready solution that is adaptable and facilitates fast and convenient implementation of new services which adds value to the end-users.
NextGen v.Services Framework
Enabling you to build innovative solutions and provide user-friendly services that will connect you directly with your users.
NextGen v.Services Location Based Service
Deliver relevant value-added services and solutions based on customer location in real-time.
NextGen v.Services Collect Call
Ensures that user groups to stay connected, with or without airtime thus enabling communication in developing markets, organisations and families.
NextGen v.Services SMSC Gateway
Simply streamline and regulate SMS communications whilst offering feature-rich, value-added communications to interact directly with several customers.
NextGen v.Services USSD Gateway
Enable simple, real-time, two-way communication between you and your customers.
USSD In Effective Marketing Strategies Use Case
Unstructured Supplementary Service Data Gateway Simple, real-time, two-way communication between you and your customers