Customer Value Development Data Marts is part of the Analytics solution and allows operators to collect and combine data about their customers’ preferences.
Development Data Marts
- Provides an integrated, holistic view of customers.
- Consolidates customer information in a single platform, which allows operators to apply filters, using aggregation and enriching operational data for analysis.
- Improves the service for the customer through customization.
- Reduces customer churn by retaining customer loyalty.
- Maximizes the customers’ value for the operators over their lifetime.
How it works
CDRlive is a carrier-grade solution that extracts, transforms and loads all CDR data into a robust, highly scalable data warehouse.
The data model provides measurements on all subscribers using various dimensions.