CLTVM is part of the Analytics solutions, and allows decision-makers to prioritize and meet the needs of all the customers. To do this, operators and corporates must estimate customers’ lifetime value, and invest in customer satisfaction accordingly.
- Emphasizes customer relationships, rather than maximize short-term sales.
- Identifies the areas in which the customer creates value.
- Integrates records to create customer’s relationship with the operators or corporates.
- Allows operators to invest in keeping loyal customers.
- Allows operators to develop cost-effective strategies for new acquisitions, retain existing customers, and maintain their profit margins.
- It tangibly links to revenue.
How it works
CDRlive is a carrier-grade solution that extracts, transforms and loads all CDR data into a robust, highly scalable data warehouse.
The data model provides measurements on all subscribers using various dimensions.