CLTVM is part of the Analytics solutions, and allows decision-makers to prioritize and meet the needs of all the customers. To do this, operators and corporates must estimate customers’ lifetime value, and invest in customer satisfaction accordingly.
CLTVM
Key Features
- Emphasizes customer relationships, rather than maximize short-term sales.
- Identifies the areas in which the customer creates value.
- Integrates records to create customer’s relationship with the operators or corporates.
Benefits
- Allows operators to invest in keeping loyal customers.
- Allows operators to develop cost-effective strategies for new acquisitions, retain existing customers, and maintain their profit margins.
- It tangibly links to revenue.
How it works
Required Modules
CDRLIVE
CDRlive is a carrier-grade solution that extracts, transforms and loads all CDR data into a robust, highly scalable data warehouse.
DATA MODEL
The data model provides measurements on all subscribers using various dimensions.
APPLIED ANALYTICS
The Applied Analytics module is delivered as an integral part of the CDRlive product, providing data automation, digitization and analytics to the user.
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