Future-proof your business and grow your revenue using Advanced Analytics
Analytics is a business’s biggest digital asset. Effective advanced analytical solutions outline business performance and highlight opportunities for improvement, facilitating informed decision making to increase business revenue. This advanced analytics solution, not only gives you data but interprets that data into valuable and actionable insights that propel your business forward.
Obtain relevant analytics that is simple to interpret in almost real-time.
Improve your reporting capabilities by presenting call data records in a simple and understandable way. This solution will provide you with information relating to network revenue contributors, churn management, KPIs, spend and more in almost real-time. Enabling you to track and manage your profitability effortlessly. Now that is analytics with a purpose.
Increase profitability by gaining actionable insight into customer behaviour
Customers are at the centre of the success of a business, which is why it is essential to gain insight into their behaviour. The Advanced Analytics solution can create a 360-degree profile of your customer segments, their user patterns, revenue and more. This allows you to adapt and better target your product and service offerings, paving the way for growth and increased profitability.
Identify high value and low-value contributors at a glance
Our Advanced Analytics solution allows you to pull reports on information related to your customers life-cycle, acquisition and retention, spend, profitability and other drivers that influence revenue in almost real-time. You can now identify high value and low-value contributors at a glace, enabling you to drive action and target the right customers.
Amplify customer acquisition and retention opportunities
Customer acquisition and retention are vital to any business. This innovative solution allows you to report on customer value indicators and drivers. You are then able to use this essential information to develop cost-effective product and service strategies that talk to your customers’ needs and requirements and increase profit margins.
Make informed revenue and churn management decisions
Track your businesses Average Revenue Per User (ARPU), and Average Spend Per User (ASPU) against monthly targets effortlessly. Provide a consolidated view of customers key indicators and drivers, which allows you to effectively manage and adapt operations, products, services and pricing to match your targets and growth potential.
Analytics solution continues to drive growth and profitability for Australian MNO
“The CDR Live team/function plays a business-critical role in delivering weekly reporting enabling us to understand, forecast, and respond to customer movements, recharge and usage behaviour withing the Pre-Paid base”
Telstra | Laura Grenfall – GM Retention and Growth Acting – Retention and Growth Prepaid
Modules that make this possible
CDRlive is a carrier-grade solution that extracts, transforms and loads all CDR data into a robust, highly scalable data warehouse.
The data model provides measurements on all subscribers using various dimensions.
The Tarifflive module identifies high-value customers so that operators can develop retention strategies that will enhance customer experience.
The Applied Analytics module is delivered as an integral part of the CDRlive product, providing data automation, digitization and analytics to the user.
Everywhere is a Business Intelligence (BI) application that uses an advanced platform to load and analyze call detail and event records.
The Mobile Financial Services (MFS) module overlays mobile data onto CDRlive usage and revenue to gain insight into MFS performance.