Mobile Financial Services
The Mobile Financial Services (MFS) module overlays mobile data onto CDRlive usage and revenue to gain insight into MFS performance. Increasing numbers of mobile device users and using mobile banking and finance apps to do basic banking transactions and explore service or product options. The financial services industry can leverage the rise of mobile financial services to improve their client interactions and build loyalty.
- Overlays GSM data onto MFS information to show key attributes such as location, device usage, GSM revenue and GSM subscriber segment information.
- Displays MFS drivers such as targeting objectives, cross business lines, and margin management.
- Enables organizations to discover emerging trends in the MFS space across key revenue and cost drivers.