The next-generation network is here and making waves across the globe. Due to the increased speed, low latency and massive capacity, the 5G network brings much excitement to industries, businesses and consumers alike. For Telcos, 5G also offers an opportunity to increase revenue through 5G monetisation. Let’s examine why 5G monetisation is essential to a Telcos future success.
What is 5G Monetisation?
To understand how 5G monetisation will work toward increasing a Telcos revenue, we need to understand what this term means.
5G monetisation refers to changing and identifying different business models, products, use cases and policies that will enable a Telco to gain the most revenue from their investment in the 5G network.
With the shift towards 5G globally, it is no longer enough for a Telco to offer reliable connections and fast speeds. Customers’ needs are changing and they want more value, options, functionality, and services. Telcos, therefore, need to monetise their different network functions to create more personalised services and products for their customers. These services and solutions must take advantage of 5G speed and capacity to assist Telcos in recuperating the costs spent on implementing 5G.
So, what does 5G monetisation look like from a Telco perspective? Telcos could look at several solutions to meet customers’ needs and their need to drive revenue. These include:
- Network-as-a-service solutions – provide customers with the networking hardware, software and operational maintenance services as an operating expense. In this way, the Telco would manage the service while the customer pays a monthly fixed fee.
- Value-added services – are services that go beyond a Telcos standard voice and data services. These services include IoT and mobile data management, automotive connectivity, augmented reality and virtual entertainment and gaming services, video streaming, data security services and more.
- Network slicing – is a specific capability of the 5G network. This technology allows overlays of multiple virtual networks on top of a shared network and computing resources. Each network slice can have its topology, security rules and performance categories. In this way, the different slices can have different purposes, for example, allowing a specific application or service to get priority access to capacity or isolating traffic to particular users or device classes. This kind of solution enables a Telco to maximise the use of network resources and service flexibility. Network slicing could also be monetised by providing innovative bundles made possible through partnerships with different MVNOs, infrastructure partners, Over The Top (OTT) providers, and different vertical industries.
Why is 5G monetisation important?
We have already established the value of 5G monetisation for a Telco above. This is no longer a nice to have or something to consider. It is something that a Telco needs to actively pursue to remain competitive in the future. You may be asking why? The simple answer is that 5G is set to transform all industries and become the standard for mobile communications technology.
With so many industry verticals looking to take advantage of the advanced speed, which is 10 to 50 times faster than previous cellular generations, improved capacity and ultra-fast response time that comes with the low latency of this network, they will be turning to Telcos to find solutions that will enable them to enhance their business using 5G.
This is expected to drive strong growth across the telecommunications industry.
Key Technologies for Monetising 5G
There is no doubt that monetising 5G is critical for Telco revenue growth, but it is important to note that the monetisation of 5G relies strongly on different technologies. Two of these technologies include:
- Internet of Things – the value of 5G in IoT applications enables the support of billions of connected devices simultaneously with extremely low latency. In this way, there is likely to be mass adoption of IoT devices to create opportunities across industries to create smart cities, connected factories, connective transport and more.
- Artificial Intelligence – is vital to the effective development and implementation of Network-as-a-service solutions, as many of these solutions are driven by automation and machine learning. AI is essential for the upkeep of network maintenance and ensuring the effective management of operations and processes, as neither can be optimised in a 5G network without automation.
Challenges With Monetising 5G
With so much potential linked to the monetisation of 5G, it is a wonder why the move toward the 5G network has been slower than expected across certain regions. The truth is that even with 5G’s unlimited potential, several challenges impact the monetisation of this network. These challenges include:
- The cost of IoT devices – for many customers, the cost of acquiring 5G ready devices is not possible. This slows down the shift towards 5G adoption.
- 5G Infrastructure in specific markets – the significant capital investment needed to implement 5G infrastructure in certain markets is often challenging. Developing markets do not have the capital necessary to implement this new network infrastructure.
- Lack of technology for monetising 5G – for 5G monetisation to be a possibility, a Telco needs to have the right technology in place to facilitate the services related to this, which include value-added services, network-as-a-service and network slicing. This is where Adapt IT Telecoms comes in. Adapt IT Telecoms is at the forefront of innovation within this field and have the technology needed to deploy 5G monetising solutions.
5G monetisation is set to significantly impact the telecommunications industry as we know it. Through 5G monetisation, Telcos will be able to increase their revenue and growth, but this is depended on several factors, which include the ability of markets to adopt 5G powered IoT devices if they have the capital investment necessary to implement the new network infrastructure and if they have the right technology in place to develop and implement innovative 5G monetisation services and solutions. Even with these significant challenges, 5G and the monetisation of this platform will remain critical to the success of the Telcos of the future.
Explore the Power of CDR
With over 20 years of experience in executive and operational management of Telecommunication technologies and services, Tertia is a Telecommunications Data Analysis Specialist. As a Specialist in Call Data Records and the CDRlive platform, she has practical experience in the design and implementation of Telecommunication data analysis and models. Tertia’s passion is to transform billions of seemingly unrelated data into a clear, informative picture – just like a painting.